" Wilbi is a sister Co. of Intercom SARL, one main rice and pulses stock and sell operation in Lebanon.
Intercom SARL was importing at some time chocolate hazelnut spread from Belgium but the imported item failed to meet Intercom quality and taste requirements… Owners decided to have their own plant to produce a spread designed to meet their home consumers satisfaction.
Wilbi was born…"
In 2016 Wilbi is a solid brand in the Lebanese chocolate spread market. she is maturing and the new car had to follow her personality.
Wilbi now is sporty and trendy, and she is happy with what she is today ... Great taste, high quality and consistency were to be clear in the new design.
In 2012, Wilbi cars have become a tag in Wilbi branding efforts and branded Nissan Micra was borne, Wilbi had to show she is there
Daring design, with circular concept, smiley look and attractive color patchwork.
Wilbi joined efforts with Crepes a gogo and participated in Hadath Saideh Festival
Wilbi convinced of its qualities and taste and joined efforts with Tonino (pro crep diner in Lebanon) to succeed a crep making booth in the food court of The Garden Show and Spring Festival
Garden show is a good afternoon outing and early snacks dining with kids. It is also an evening walk around garden shopping and snack dining for all.
Wilbi dress was designed for Co. cars.
Trial was done and was appreciable.
More will see Wilbi and will enjoy its taste
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Meet us at Horeca 2012 on March 20 -23. An annual hospitality and food event gathering the region food industry, an opportunity to have some Wilbi news and new tastes and intended developments.
It was a small exhibition oriented to direct consumers with emphasis on cooking as event attraction. Tasting for this event was organized in tasting cups and spoon. We experienced once again positive outcome and improved brand awareness.
Horeca 2011 was our first wilbi exhibition … Our objective was to improve brand awareness in Lebanon and create links with food professionals and retail outlets. We offered tasting Wibi spread on bread. Feedback was positive: consumer appreciation and commercial portfolio.
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